WebDunkin’: Summer Soundtrack Program. In order to reach a millennial audience with a passionate love of emerging music genres, we needed to strengthen the brand’s equity … http://www.mikerubenstein.com/?p=271

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WebDunkin’ Donuts: Summer Soundtrack This case study shows how Dunkin' Donuts, a US coffee and donut fast-food chain, became more popular with millennials by partnering … WebDunkin’ Donuts is a beverage company known for its coffee as well as baked goods and founded by Bill Rosenberg in 1950 in Quincy, Massachusetts. The owner’s goal was to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores” (Dunkin’ Brands, 2014). high meet subtle improvement

Foreigner, Styx - The Soundtrack of Summer

WebSummer concert series for Dunkin’ Donuts. Produced in partnership with Spotify, five shows were performed in five major US cities. The shows were teased on Twitter, and content from each show was housed on the Summer Soundtrack microsite. The soundwave graphic and logo were derived from the Dunkin’ DD “chicklet”. Web1 hour ago · Wait— that’s the lineup for the 2024 Fifth Third Bank Summer Concerts at Meijer Gardens. FOX 17 got the list Friday morning—30 shows in all— including some … WebDunkin' Donuts wanted to give music fans a summer of music to remember, so they created DD Summer Soundtrack: a five-city pop-up concert series designed to … high medium moderate low